AOL AdLearn - Explainer Video

AOL (now part of Oath) wanted a film to sell their mind-blowing digital advertising algorithm AdLearn. It munches on data to find out how and where to place online ads in front of a user just when they’re ready to click on it. It should be an easy sell, but the target audience (old-school advertisers) glaze over when they hear techy terms like ‘algorithm’, so the client wanted a fun, simple and provocative way to get them to sit up and take notice.
 

A perfect case study of finding the core story within a complicated product to make it fun and engaging.